BoConcept, a renowned Danish furniture and design brand, launched a special Christmas campaign featuring six artists who were commissioned to customize the "Ottowa" chair designed by Karim Rashid. These unique chairs were auctioned off for charity, with all proceeds benefiting Cassa Aura, an organization dedicated to supporting children with cancer.
Campaign strategy
Talent Sourcing
Production
Exhibition design
Social Media
In collaboration with:
Conrado Almada, Estúdio Iludi, Cultivado em Casa, Thales Pimenta, Leo Vanetti & Estúdio Exoptico.
