Earthy. Natural. Folk. Sexy. Heat. Shape. Body. Movement. Tradition. Calmness. Mystical.
Make your body feel at home. We aimed to create a brand concept that made people feel like Cuerpo had their backs when it came to self care: from the most cutting edge beauty brands and products to an inspiring space where they could learn about what works best for each individual.
Brand strategy
Branding
Copywriting
Social Media
Web design
In collaboration with:
Élise Rigollet
Victor Galvão
Matilde Righi
XXXI.studio
We created a visually cohesive and very strong branding for Cuerpo, through the balance of bright and neutral colors, rounded and organic type, and textures found in the details of self-care rituals. Additionally, we developed and launched a communication campaign, collaborating in the interior design.