The name Barouk was carefully chosen for its cultural resonance and welcoming sound, setting the tone for a truly authentic experience.
For the visual identity, we blended the vibrant energy of Lebanon with bold graphic elements, drawing inspiration from the electric colors and rhythms of Habibi Funk.
The result is a playful yet timeless design that bridges tradition and modernity.
The final touch was bringing the brand to life in the space itself.
From the seating to the textures and patterns, every detail was crafted to transport guests to Lebanon, creating an immersive experience that connects culture, design, and cuisine.
Project Title
BAROUK
Client
Barouk
Date
2024
Industry
Food and Beverage
Services
Creative Direction, Branding, Naming, Social Media, Communication Strategy
In collab with
Seb de la Guardia, The Communication Studio
Description
Barouk is a Lebanese restaurant in the heart of Lisbon, brought to life by Pira’s through a complete brand system—from naming to spatial design. Inspired by the vibrant rhythms of Habibi Funk and Lebanon’s rich visual language, Barouk blends cultural warmth with bold design to create an immersive experience where tradition, music, and contemporary energy meet.