Friendly Wear offers a distinctive blend of craftsmanship and sustainability through their garments.
Friendly Wear required branding that expressed its uniqueness and thoughtfulness, and differentiated it in its category.
We developed a new brand language that conveys their commitment to detail, quality, respect and accountability.
Project Title
FRIENDLY WEAR
Client
Friendly Wear
Date
2024
Industry
Apparel
Services
Creative Direction, Branding, Graphic Design
In collab with
Seb de la Guardia, Barbara Caria
Description
FriendlyWear is a brand of high-quality garments crafted with sustainable threads and ethical practices in Portugal.
FriendlyWear offers a distinctive blend of craftsmanship and sustainability through their garments, and required a branding that expressed their uniqueness and thoughtfulness, and differentiated them in their category.
We developed a new brand language that conveys their commitment to detail, quality, respect and accountability.