We developed the complete brand world for Mitsu, a new izakaya bringing a contemporary take on Japanese dining to Shoreditch.
From identity and website to material direction, every touchpoint was designed to reflect the atmosphere of the space.
Inspired by warm woods, translucent textures, and deep red accents, the visual language balances refinement with energy.
Together, the brand creates an experience where architecture, food, and identity feel inseparable.
Project Title
MITSU
Client
MITSU
Date
2026
Industry
Food and Beverage
Services
Branding, Web Design & Development
In Collaboration with
Matthieu Douard, Jaye Gyesie, Bárbara Caria, Astet Studio & Aware Hospitality
Description
Mitsu is a contemporary izakaya in the heart of Shoreditch, designed to offer an immersive dining experience from the moment guests arrive. Working alongside Matthieu Douard fromt The Dodo Studio, we developed the brand identity, website, and visual direction to complement the architecture and atmosphere of the space. The result is a cohesive brand that brings together design, culture, and hospitality into one distinctive experience.