We collaborated with Aethos to design a collectible table book celebrating the launch of The Rules Are Different Here campaign.



Working with complete creative freedom, we developed an editorial language that complements Cameron Hammond's photography without competing with it.


Bold typography, thoughtful pacing, and refined layouts transform every spread into an immersive visual experience.


The result is a publication that embodies the spirit of Aethos — human, expressive, and unapologetically different.


Project Title

AETHOS HOTELS

Client

Aethos

Date

2026

Industry

Hospitality

Services

Editorial Design

In Collaboration with:

Lisa H. Moura

Description

For the launch of The Rules Are Different Here, Aethos invited us to design a limited-edition table book celebrating their philosophy of hospitality. In collaboration with Lisa H. Moura, we created an editorial experience that lives in harmony with Cameron Hammond’s photography, exploring bold compositions and a contemporary visual language. The result is a book that invites readers to embrace a more human, expressive way of experiencing the world.