We partnered with La Ruda to reimagine the restaurant from the ground up — creating a new name, identity, and visual language for its next chapter.
Inspired by the interior architecture, the brand draws rhythm and texture from the restaurant's distinctive open brick walls.
Designed to communicate ambition from day one, the website introduces the studio's vision with a modern, editorial approach.
Together, the brand reflects a new generation of hospitality businesses built for longevity, creativity, and impact.
Project Title
LA RUDA
Client
La Ruda
Date
2026
Industry
Food and Beverage
Services
Branding, Graphic Design, Web Design & Development, Copywriting
In Collaboration with
Seb de la Guardia, Carolina Zibetti
Description
Formerly known as Mex Factory, La Ruda marks a complete reinvention of one of Lisbon’s favourite Mexican restaurants. Working alongside Seb de la Guardia and the interior design by Au.toc.to.ne, we developed a new name and visual identity inspired by the character of the space itself. The result is a bold, welcoming brand that reflects the spirit of contemporary Mexico while carving out its own place in Lisbon’s dining scene.