We created the visual identity for Aethos Cafe — a coffee concept designed to grow seamlessly across the Aethos hotel collection.
A playful typographic system transforms a simple sans serif logo into a flexible identity built around rhythm, form, and balance.
Minimal yet distinctive, the brand adapts effortlessly across spaces, packaging, and cities.
Designed for consistency, built for change, and made to travel well.
Project Title
AETHOS CAFE
Client
Aethos
Date
2025
Industry
Food and Beverage
Services
Branding
In Collaboration with
Bárbara Caria, Beatriz Calheiros
Description
Aethos Cafe is the hospitality group’s evolving coffee concept, expanding from London to Milan and Palma de Mallorca. Pira was invited to create a visual identity that feels clean, approachable, and adaptable across locations. Through a playful yet minimal graphic system, we developed a brand designed to travel effortlessly while remaining unmistakably Aethos.