We collaborated with GANDAIA on the full expression of their new brand — from naming and visual identity to website and launch communication.
Rooted in Brazilian culture, the name captures the fleeting energy of moments lived fully, while the design reflects a bold, unapologetic spirit.
The visual system plays with rhythm and spontaneity, combining expressive typography, vibrant color, and layered textures.
Across every touchpoint, the identity channels movement and emotion — turning change into celebration.
Project Title
GANDAIA
Client
GANDAIA
Date
2025
Industry
Apparel
Services
Creative Direction, Branding, Graphic Design, Web Design & Development, Naming
In collab with:
Desisto, Mano a Mano
Description
GANDAIA is a lifestyle brand born from a passion project that grew into a global presence. With a new phase on the horizon, they needed a fresh name, visual identity, and website that captured their evolution. They partnered with Pira to translate their energy into a bold, expressive brand that reflects the fleeting intensity of the moment — helping GANDAIA step confidently into its next chapter.