Visual identity and digital presence for OFF BRAND, a hospitality studio challenging conventional industry models.
The identity balances confidence and clarity through a bold logo, striking colour palette, and expressive graphic system.
Designed to communicate ambition from day one, the website introduces the studio's vision with a modern, editorial approach.
Together, the brand reflects a new generation of hospitality businesses built for longevity, creativity, and impact.
Project Title
OFFBRAND
Client
OFFBRAND
Date
2026
Industry
Hospitality
Services
Branding, Graphic Design, Web Design & Development, Copywriting
In Collaboration with:
Sofia Silva (CC studio), Beatriz Calheiros & Juliana Neves
Description
OFF BRAND is a Lisbon-based hospitality studio developing unconventional projects around the world. As the studio launched, they partnered with Pira to create a confident visual identity and digital experience that matched their vision for the future of hospitality. From branding and copywriting to web design, we developed a bold system that feels contemporary, memorable, and built to grow alongside the business.