We partnered with Folder to create the visual identity and merch for their newly launched record label.
The brand sits at the intersection of analog archives and digital experimentation — celebrating the tactile and the futuristic.
Inspired by manual curation and the rawness of early internet aesthetics, the visual system is modular, flexible, and deeply textured.
From print to apparel, the design adapts fluidly across platforms while keeping Folder’s identity distinct and expressive.
Project Title
FOLDER
Client
Folder Records
Date
2024
Industry
Music
Services
Creative Direction, Branding, Graphic Design, Motion Graphics
In collab with:
Lisa Moura
Description
Folder is a new record label founded by Mahfoud Yourfoud and Parallelle, envisioned as more than just a music platform — it’s a creative hub where sound, visuals, and physical experiences collide. To support its launch, Pira’s developed a brand identity and merchandise that reflect Folder’s hybrid spirit. Drawing from analog inspiration and digital tools, the result is a system that feels both archival and alive, ready to evolve with the label.