Earthy. Natural. Folk. Sexy. Heat. Shape. Body. Movement. Tradition. Calmness. Mystical.
Cuerpo is about self-care that feels grounded; in the body, in ritual, in intuition.
“Make your body feel at home.” We created a brand concept shaped by warmth, movement, and calm, where earthy meets sensual, and tradition meets now.
The identity invites people to feel at home in their own skin, with space to explore what works for them.
Project Title
CUERPO
Client
Cuerpo
Date
2024
Industry
Beauty + Wellness
Services
Creative Direction, Branding, Packaging, Graphic Design, Web Design & Development, Copywriting, Social Media, Communication Strategy, Brand Strategy, Content Creation
In collab with
Élise Rigollet, Victor Galvão, Matilde Righi, XXXI.studio
Description
We created a brand concept that made people feel like Cuerpo had their backs when it came to self care: from the most cutting edge beauty brands and products to an inspiring space where they could learn about what works best for each individual.