Beyond their music career, the Jonas Brothers have been building a brand that stretches across different products. So why not chocolate?
Building on previous work we had done together, we developed the visual identity and packaging for the chocolates. We kept it festive, but unmistakably Jonas Brothers.
Project Title
JONAS CHOCOLATES
Client
Jonas Brothers
Date
2024
Industry
Music
Services
Creative Direction, Branding, Packaging, Graphic Design
In collab with
Seb de La Guardia, Bárbara Caria
Description
For the holiday season, the Jonas Brothers launched a limited collection of chocolates in three flavors: Peppermint Bark, Milk Chocolate Grahams, and Dark Chocolate Pretzel.
We created the branding for Jonas Chocolates and designed the packaging for each flavor, blending seasonal cues with a visual language that extends their identity beyond music.